Radio advertising works as an everywhere medium.

Consumers don't have to be in front of their television or at their computer, they don't have to acquire a magazine or newspaper, locate their eyeglasses or even know how to read. Radio is an intimate form of advertising. Many people listen alone, such as when jogging or driving. Listeners develop strong relationships with their favorite stations, identifying with the music and bonding with on-air personalities.

The benefits of using radio for advertising are many, ranging from its effectiveness to its low cost.

Here at What Next Media, we have formed strategic partnerships with many commercial radio stations. This has allowed us access to 'wholesale Radio airtime'. The savings we acquire mean we can pass on these reduced advertising rates to our clients, often significantly cheaper than going direct!